Animalia aims to encourage people to ‘ Unleash the Animal ‘ in any aspect in their life and smash through their goals.
Hello, my name is Tony and I am the founder of Animalia. The idea for the business was conceived through various life and work experiences.
The early death of my father aged 53 from a heart attack and health issues just before my 4th year at University in 2011, inspired me to use my learnings to help others. I graduated with a 2:1 in Sport and Active Lifestyle Promotion and one of the biggest things I earned was the power of healthy living. During one of our modules we met Cardiac Rehab patients who had serious heart problems, attacks or even surgery, but were prescribed exercise to over come what had happened but it also gave them a new lease of life. I set up Animalia Sport and Fitness in around 2012 and began trying to encourage people to become healthier through exercise and through positive mental health.
I then worked as a Sport Development Worker for a charity called Royston Youth Action, where I learned many things about working in what was classed as a deprived area. Despite the class it was a really inspiring and engaging community with many amazing people who simply did not have the same chances in life that I had growing up.
Working in the public sector taught me the challenges around funding and sustainability despite having such a big positive social impact, money is scarce and it was in the decline.
I stumbled across making Animalia a clothing brand and thought I could sell clothing working with real people and athletes, to then use the funds to work in areas to give chances to people that weren’t as lucky as I was.
Animalia CIC is a social enterprise which encourages and supports the physical and mental well-being and development of people from all walks of life and all kinds of communities through a wide range of structured programmes and activities.
100% of our profits are generated from sales will be reinvested into Animalia CIC. We will produce a range of a dynamic high quality sports clothing which, in addition to raising Animalia's public profile, helps generate and reinforce positive mindsets within both our client group, friends, supporters and other key stakeholders.
We currently sponsor a Commonwealth Gold Medalist and Olympic Athlete, a World Youth Champion Boxer, World Champion Kickboxer, UFC Fighter and Hamilton Accies Ladies, along with some Crossfit athletes, individuals and fighters from USA and Eurpoe. We also have developed a partnership with amazing people and organisations who we will be working more closely in the near future on a range of projects.
Our vision is to work alongside Scottish athletes and Partners in the delivery of youth work with the most vulnerable young people throughout Greater Glasgow and beyond to provide them with support, opportunities and education.
We believe supporting the young people and community to become more active will be key in tackling various issues in the area. We will align ourselves with the Active Scotland Outcomes Framework.
The Active Scotland Outcomes Framework describes Scotland’s ambitions for sport and physical activity. Active Scotland Outcomes contribute to the delivery of National Outcomes and ultimately to the Scottish Government's overarching purpose of creating a more successful country, with opportunities for all to flourish. Success will rely on the collective efforts of communities, individuals and a wide range of partners.
It is about harnessing the power of sport and physical activity to improve resilience in communities and is referred to as sport for change.
Our vision is to develop our products of the highest quality that will generate revenue and support our team in their journey and simply assist anyone we can along the way.
Unleash the Animal
Tony & The Animalia Team